Increase your visibility to merchants and gain access to a dedicated incentive program and a learning portal for Shopping ads with Google's CSS Partner program.
About our current incentive programHere are the different benefits and requirements for our partners.
| Benefits | Active CSSs | Comparison Shopping Partners | Comparison Shopping Premium Partners |
|---|---|---|---|
| Rewards | |||
Incentives for merchants* |
done | done | |
Annual Partners Summit |
done | done | |
| Growth | |||
Sales and Pitch Collateral |
done | done | done |
Comparison Shopping Partner Badge |
done | done | |
Comparison Shopping Premium Partner Badge |
done | ||
Listing in Google Partner Search |
done | done | |
New Business Strategy Consulting |
done | ||
Client Event Support |
done | ||
| Education | |||
Product Trainings and Certifications |
done | done | done |
Sales Trainings |
done | done | done |
Announcements and Product Updates |
done | done | done |
Executive Business Trainings |
done | ||
| Support | |||
Performance Reporting |
done | done | done |
Phone, Chat and Email Support |
done | done | done |
| Eligibility Criteria | Active CSSs | Comparison Shopping Partners | Comparison Shopping Premium Partners |
|---|---|---|---|
| done | done | done | |
At least one employee Adwords Fundamentals certified |
done | done | |
At least one employee Shopping certified |
done | done | |
Minimum number of merchants uploaded in your CSS MCA |
20 | 100 | |
| done | done | ||
Sorting or filtering functionality on CSS website**** |
done | done | |
Conversion tracking for merchants |
done | ||
Additional technical certification** |
done |
*Partners and Premium Partners are eligible for different promotional offer values
**API, MCC and MCA certification, available soon in our training portal
***You don’t need to qualify separately as a Google Partner; registration is only used to save your company profile.
****Your CSS website must offer sorting or filtering options of product search results by price and at least one other dimension relevant for consumers (for example brand, merchant, shipping time)
To become a Comparison Shopping Partner, please contact your Google account manager. Or register your interest here and we’ll be in touch*.
*Please note: before registering interest ensure you have signed as a CSS, and gone through the approval process.