Comparison Shopping Partners can help retailers and brands connect with shoppers through Shopping Ads. Google’s Comparison Shopping Partners program increases your visibility to merchants and gives you access to a dedicated incentive program and a learning portal for Shopping Ads.
Here are the different benefits and requirements for our partners.
| Benefits | Active CSSs | Comparison Shopping Partners | Comparison Shopping Premier Partners |
|---|---|---|---|
| Rewards | |||
| Incentives for merchants* | done | done | |
| Annual Partners Summit | done | done | |
| Growth | |||
| Sales and Pitch Collateral | done | done | done |
| Comparison Shopping Partner Badge | done | done | |
| Comparison Shopping Premium Partner Badge | done | ||
| Listing in Google Partner Search | done | done | |
| New Business Strategy Consulting | done | ||
| Client Event Support | done | ||
| Education | |||
| Product Trainings and Certifications | done | done | done |
| Sales Trainings | done | done | done |
| Announcements and Product Updates | done | done | done |
| Executive Business Trainings | done | ||
| Support | |||
| Performance Reporting | done | done | done |
| Phone, Chat and Email Support | done | done | done |
| Eligibility Criteria | Active CSSs | Comparison Shopping Partners | Comparison Shopping Premier Partners |
|---|---|---|---|
| A CSS account | done | done | done |
| At least one employee Adwords Fundamentals certified | done | done | |
| At least one employee Shopping certified | done | done | |
| Minimum number of merchants uploaded in your CSS MCA | 20 | 100 | |
| Registered as a Google Partner*** | done | done | |
| Conversion tracking for merchants | done | ||
| Additional technical certification** | done |
*Partners and Premium Partners are eligible for different promotional offer values
**API, MCC and MCA certification, available soon in our training portal
*** You don’t need to qualify separately as a Google Partner; registration is only used to save your company profile.
To become a Comparison Shopping Partner, please contact your Google account manager. Or register your interest here and we’ll be in touch.
Register Interest