Let’s partner up

Increase your visibility to merchants and gain access to a learning portal for Shopping ads.

As a Comparison Shopping Partner, you can:

Partnership Tiers

Here are the different benefits and requirements for our partners.

Benefits Comparison Shopping Partners Comparison Shopping Premium Partners
Growth

Listing in Google Partner Search

done done

Quarterly Business Reviews

done

Specialty workshops

done
Education

CSS Masterclasses (video lectures)

done done

Advanced trainings

done done
Support

CSS Event support

done done

Consultative support for top merchants

done
Rewards

Partner recognition

done done

Comparison Shopping Partner badge assets

done done
Eligibility Criteria Comparison Shopping Partners Comparison Shopping Premium Partners

A CSS account

done done

At least one employee Adwords Fundamentals certified

done done

At least one employee Shopping certified

done done

Minimum number of merchants uploaded in your CSS MCA

100 500

Registered as a Google Partner***

done done

Sorting or filtering functionality on CSS website****

done done

Conversion tracking for merchants

done

Additional technical certification**

done

*Partners and Premium Partners are eligible for different promotional offer values
**API, MCC and MCA certification, available soon in our training portal
***You don’t need to qualify separately as a Google Partner; registration is only used to save your company profile.
****Your CSS website must offer sorting or filtering options of product search results by price and at least one other dimension relevant for consumers (for example brand, merchant, shipping time)

Ready to partner with Google?

To become a Comparison Shopping Partner, please contact your Google account manager. Or register your interest here and we’ll be in touch*.

*Please note: before registering interest ensure you have signed as a CSS, and gone through the approval process.

Register Interest