Let’s partner up

Comparison Shopping Partners can help retailers and brands connect with shoppers through Shopping Ads. Google’s Comparison Shopping Partners program increases your visibility to merchants and gives you access to a dedicated incentive program and a learning portal for Shopping Ads.

As a Comparison Shopping Partner, you can:

Partnership Tiers

Here are the different benefits and requirements for our partners.

Benefits Active CSSs Comparison Shopping Partners Comparison Shopping Premier Partners
Incentives for merchants* done done
Annual Partners Summit done done
Sales and Pitch Collateral done done done
Comparison Shopping Partner Badge done done
Comparison Shopping Premium Partner Badge done
Listing in Google Partner Search done done
New Business Strategy Consulting done
Client Event Support done
Product Trainings and Certifications done done done
Sales Trainings done done done
Announcements and Product Updates done done done
Executive Business Trainings done
Performance Reporting done done done
Phone, Chat and Email Support done done done
Eligibility Criteria Active CSSs Comparison Shopping Partners Comparison Shopping Premier Partners
A CSS account done done done
At least one employee Adwords Fundamentals certified done done
At least one employee Shopping certified done done
Minimum number of merchants uploaded in your CSS MCA 20 100
Registered as a Google Partner*** done done
Conversion tracking for merchants done
Additional technical certification** done

*Partners and Premium Partners are eligible for different promotional offer values
**API, MCC and MCA certification, available soon in our training portal
*** You don’t need to qualify separately as a Google Partner; registration is only used to save your company profile.

Ready to partner with Google?

To become a Comparison Shopping Partner, please contact your Google account manager. Or register your interest here and we’ll be in touch.

Register Interest