Let’s partner up

Increase your visibility to merchants and gain access to a dedicated incentive program and a learning portal for Shopping ads with Google's CSS Partner program.

About our current incentive program

As a Comparison Shopping Partner, you can:

Partnership Tiers

Here are the different benefits and requirements for our partners.

Benefits Active CSSs Comparison Shopping Partners Comparison Shopping Premium Partners
Rewards

Incentives for merchants*

done done

Annual Partners Summit

done done
Growth

Sales and Pitch Collateral

done done done

Comparison Shopping Partner Badge

done done

Comparison Shopping Premium Partner Badge

done

Listing in Google Partner Search

done done

New Business Strategy Consulting

done

Client Event Support

done
Education

Product Trainings and Certifications

done done done

Sales Trainings

done done done

Announcements and Product Updates

done done done

Executive Business Trainings

done
Support

Performance Reporting

done done done

Phone, Chat and Email Support

done done done
Eligibility Criteria Active CSSs Comparison Shopping Partners Comparison Shopping Premium Partners

A CSS account

done done done

At least one employee Adwords Fundamentals certified

done done

At least one employee Shopping certified

done done

Minimum number of merchants uploaded in your CSS MCA

20 100

Registered as a Google Partner***

done done

Sorting or filtering functionality on CSS website****

done done

Conversion tracking for merchants

done

Additional technical certification**

done

*Partners and Premium Partners are eligible for different promotional offer values
**API, MCC and MCA certification, available soon in our training portal
***You don’t need to qualify separately as a Google Partner; registration is only used to save your company profile.
****Your CSS website must offer sorting or filtering options of product search results by price and at least one other dimension relevant for consumers (for example brand, merchant, shipping time)

Ready to partner with Google?

To become a Comparison Shopping Partner, please contact your Google account manager. Or register your interest here and we’ll be in touch*.

*Please note: before registering interest ensure you have signed as a CSS, and gone through the approval process.

Register Interest