Let’s partner up

Increase your visibility to merchants and gain access to a learning portal for Shopping ads.

As a Comparison Shopping Partner, you can:

Partnership Tiers

Here are the different benefits and requirements for our partners.

Benefits Active Comparison Shopping Services Comparison Shopping Partners Comparison Shopping Premium Partners
Education

Announcements and Product Updates via CSS newsletter

done done done

Invitation to face-to-face education events

done done done

Access to CSS Education Hub

done done done

Exclusive content on the CSS Education Hub

done done

Immersion Trainings for CSS sales teams

done
Growth

Listing in Google Comparison Shopping Partners Search

done done

Specialty Workshops

done

Access to Quarterly Business Reviews

done

Access to Joint Business Plans and Joint Technical Plans

done
Support

Phone, chat, email support

done done done

Dedicated support channel

done

Collaboration on CSS-led events

done

Consultative support for top merchants

done
Rewards

CSS Partner badge assets

done done

CSS Partner rewards (coming soon)

done done
Eligibility Criteria Comparison Shopping Partners Comparison Shopping Premium Partners

A CSS account

done done

At least one employee Shopping certified

done done

Minimum number of merchants uploaded in your CSS MCA

100 500

Be a member of CSS Education Hub*

done done

Additional technical certification**

done

Sorting or filtering functionality on CSS website***

done done

Conversion tracking for merchants

done

Partners and Premium Partners are eligible for different promotional offer values.

*In order to access the CSS Education Hub, please apply for this NDA. 
**API, MCC and MCA certification, available soon in our training portal.
***Your CSS website must offer sorting or filtering options of product search results by price and at least one other dimension relevant for consumers (for example brand, merchant, shipping time).

Ready to partner with Google?

To become a Comparison Shopping Partner, please contact your Google account manager or register your interest here and we’ll be in touch.

Please note: before registering interest ensure you have signed as a CSS, and gone through the approval process.

Register Interest