Increase your visibility to merchants and gain access to a learning portal for Shopping ads.
Here are the different benefits and requirements for our partners.
| Benefits | Active Comparison Shopping Services | Comparison Shopping Partners | Comparison Shopping Premium Partners |
|---|---|---|---|
| Education | |||
Announcements and Product Updates via CSS newsletter |
done | done | done |
Invitation to face-to-face education events |
done | done | done |
Access to CSS Education Hub |
done | done | done |
Exclusive content on the CSS Education Hub |
done | done | |
Immersion Trainings for CSS sales teams (1 per quarter) |
done | ||
| Growth | |||
Benchmarks available on request |
done | done | done |
Listing in Google Comparison Shopping Partners Search |
done | done | |
Specialty Workshops (1 per quarter) |
done | ||
Access to Quarterly Business Reviews |
done | ||
Access to Joint Business Plans and Joint Technical Plans |
done | ||
| Support | |||
Phone, chat, email support |
done | done | done |
Dedicated support channel |
done | ||
Collaboration on CSS-led events |
done | ||
Consultative support for top merchants |
done | ||
| Rewards | |||
CSS Partner badge assets |
done | done | |
CSS Partner rewards |
done | done |
| Eligibility Criteria | Comparison Shopping Partners | Comparison Shopping Premium Partners |
|---|---|---|
| done | done | |
At least one employee Shopping certified |
done | done |
Minimum number of active merchants uploaded in your CSS MCA* |
100 | 500 |
Be a member of CSS Education Hub** |
done | done |
Additional technical certification*** |
done | |
Sorting or filtering functionality on CSS website**** |
done | done |
Conversion tracking for merchants |
done |
Partners and Premium Partners are eligible for different promotional offer values.
Immersion Trainings and Specialty Workshops must be requested by the CSS to their PerfX AM at least one month in advance of the session.
* Active merchant: defined as a merchant with a Merchant Center Account that has served a minimum of 1 impression in the last 28 days.
** In order to access the CSS Education Hub, please apply for this NDA.
***API, MCC and MCA certification, available soon in our training portal.
****Your CSS website must offer sorting or filtering options of product search results by price and at least one other dimension relevant for consumers (for example brand, merchant, shipping time).
To become a Comparison Shopping Partner, please contact your Google Comparison Shopping Services Team account manager.
Important Note: Please ensure that you have signed up as a CSS, and gone through the approval process before considering the CSS Partner Program. Please review the requirements and process here.