Increase your visibility to merchants and gain access to a learning portal for Shopping ads.
Here are the different benefits and requirements for our partners.
| Benefits | Active CSS | Comparison Shopping Partners | Comparison Shopping Premium Partners |
|---|---|---|---|
| Growth | |||
Listing in Google Partner Search |
done | done | |
Quarterly Business Reviews |
done | ||
Specialty workshops |
done | ||
| Education | |||
Announcements and Product Updates |
done | done | done |
CSS Masterclasses (video lectures) |
done | done | |
Advanced trainings |
done | done | |
| Support | |||
Phone, chat, email support |
done | done | done |
CSS Event support |
done | done | |
Consultative support for top merchants |
done | ||
| Rewards | |||
Partner recognition |
done | done | |
CSS Partner badge assets |
done | done |
| Eligibility Criteria | Comparison Shopping Partners | Comparison Shopping Premium Partners |
|---|---|---|
| done | done | |
At least one employee Adwords Fundamentals certified |
done | done |
At least one employee Shopping certified |
done | done |
Minimum number of merchants uploaded in your CSS MCA |
100 | 500 |
| done | done | |
Sorting or filtering functionality on CSS website**** |
done | done |
Conversion tracking for merchants |
done | |
Additional technical certification** |
done |
*Partners and Premium Partners are eligible for different promotional offer values
**API, MCC and MCA certification, available soon in our training portal
***You don’t need to qualify separately as a Google Partner; registration is only used to save your company profile.
****Your CSS website must offer sorting or filtering options of product search results by price and at least one other dimension relevant for consumers (for example brand, merchant, shipping time)
To become a Comparison Shopping Partner, please contact your Google account manager. Or register your interest here and we’ll be in touch*.
*Please note: before registering interest ensure you have signed as a CSS, and gone through the approval process.