Let’s partner up

Increase your visibility to merchants and gain access to a learning portal for Shopping ads.

As a Comparison Shopping Partner, you can:

  • Attract new retailers by listing your business in the Comparison Shopping Partner directory
  • Get the latest Shopping ads stats, facts and insights
  • Hone your Shopping ads skills with customised certifications
  • Get the CSS Partner badge to show that you are recognised Google CSS Partner
  • Attend tailor-made training and VIP Partner events

Partnership Tiers

Here are the different benefits and requirements for our partners.

Benefits Active Comparison Shopping Services Comparison Shopping Partners Comparison Shopping Premium Partners
Education

Announcements and Product Updates via CSS newsletter

done done done

Invitation to face-to-face education events

done done done

Access to CSS Education Hub

done done done

Exclusive content on the CSS Education Hub

done done

Immersion Trainings for CSS sales teams (1 per quarter)

done
Growth

Benchmarks available on request

done done done

Listing in Google Comparison Shopping Partners Search

done done

Specialty Workshops (1 per quarter)

done

Access to Quarterly Business Reviews

done

Access to Joint Business Plans and Joint Technical Plans

done
Support

Phone, chat, email support

done done done

Dedicated support channel

done

Collaboration on CSS-led events

done

Consultative support for top merchants

done
Rewards

CSS Partner badge assets

done done

CSS Partner rewards

done done
Eligibility Criteria Comparison Shopping Partners Comparison Shopping Premium Partners

A CSS account

done done

At least one employee Shopping certified

done done

Minimum number of active merchants uploaded in your CSS MCA

Active merchant: defined as a merchant with a Merchant Center Account that has served a minimum of one Shopping ads impression in the last 28 days.

100

Active merchant: defined as a merchant with a Merchant Center Account that has served a minimum of one Shopping ads impression in the last 28 days.

500

Active merchant: defined as a merchant with a Merchant Center Account that has served a minimum of one Shopping ads impression in the last 28 days.

Be a member of CSS Education Hub (NDA Application)

In order to access the CSS Education Hub, you will need to apply for an NDA.

done done

Additional technical certification

API, MCC and MCA certification, available soon in our training portal.

done

Sorting or filtering functionality on CSS website

Your CSS website must offer sorting or filtering options of product search results by price and at least one other dimension relevant for consumers (for example brand, merchant, shipping time).

done done

Conversion tracking for merchants

done

Partners and Premium Partners are eligible for different promotional offer values.

Immersion Trainings and Specialty Workshops must be requested by the CSS to their PerfX AM at least one month in advance of the session.

Ready to partner with Google?

To become a Comparison Shopping Partner, please contact your Google Comparison Shopping Services Team account manager.

Important Note: Please ensure that you have signed up as a CSS, and gone through the approval process before considering the CSS Partner Program. Please review the requirements and process here.