CSS Rewards is focusing on Optiscore (Shopping Optimization Score) adoption. Optiscore is a tool that measures the hygiene of Shopping ads campaigns and Merchant Center feeds, providing personalized and real time recommendations tailored to an account’s performance. We define Hygiene as the adoption and use of core Shopping features that help campaigns and feeds perform effectively. Accounts with strong Optiscore ratings are expected to deliver better performance, making this a metric key to grow and maintain for Shopping ads success.
CSS Account Manager will provide the CSS an Optiscore growth target, based on an aggregated score from across CSS' merchant portfolio and CSS will be updated about their position against their target by the CSS account manager.