The Comparison Shopping Partner Portal

Your guide for getting the most out of Shopping Ads

What are Comparison Shopping Partners?

Comparison Shopping Partners are certified Comparison Shopping Services (CSSs) that have completed in-depth training to help businesses make the most of Shopping Ads. With their knowledge of technical setups and campaign management, Comparison Shopping Partners can make access to Shopping Ads seamless for merchants.

What is a CSS?

A Comparison Shopping Service (CSS) is a website that collects product offers from online retailers and then sends users to the retailers’ websites to make a purchase. Merchants need to work with at least one CSS to begin placing Shopping Ads.

What can I do on the Comparison Shopping Partner Portal?

  • Comparison Shopping Partners: Improve your skills, get officially certified and subscribe to our incentive program as a CSS.
  • Merchants and brands: Look for the right CSS to partner with to achieve your goals.

Qualify for CSS Partner status.

The CSS Partner badge and the Premier CSS Partner badge are granted to companies in the CSS Partner program who have qualified for Partner status. Partners who've earned either badge can add it to their website, other online properties, and offline marketing materials to show that Google recognizes their company as a certified CSS partner.

Why use Comparison Shopping Partners?

Certified partners

Find certified Comparison Shopping Partners to assist you with an array of skills, from creating and optimising campaigns to feed management and strategy–all to help you stay ahead of the curve.

The right toolkit

Reach millions of potential customers through Shopping Ads each day. Comparison Shopping Partners can help you understand all of the opportunities of this exciting ad format.

Complete satisfaction

To earn their certification, Comparison Shopping Partners have completed in-depth training to learn how to help you make the most of Shopping Ads.

Want to know more?

Get all the details you need to become a Comparison Shopping Partner or Service.

Become a Comparison Shopping Partner Sign up as a Comparison Shopping Service About advertising with Comparison Shopping Services