The Comparison Shopping Partner Portal

Your guide for getting the most out of Shopping Ads

What are Comparison Shopping Partners?

Comparison Shopping Partners are certified Comparison Shopping Services (CSSs) that have completed in-depth training to help businesses make the most of Shopping Ads. With their knowledge of technical setups and campaign management, Comparison Shopping Partners can make access to Shopping Ads seamless for merchants.

What is a CSS?

A Comparison Shopping Service (CSS) is a website that collects product offers from online retailers and then sends users to the retailers’ websites to make a purchase. Merchants need to work with at least one CSS to begin placing Shopping Ads.

What can I do on the Comparison Shopping Partner Portal?

  • Comparison Shopping Partners: Improve your skills, get officially certified and subscribe to our incentive program as a CSS.
  • Merchants and brands: Look for the right CSS to partner with to achieve your goals.

Qualify for CSS Partner status.

The CSS Partner badge and the Premier CSS Partner badge are granted to companies in the CSS Partner program who have qualified for Partner status. Partners who've earned either badge can add it to their website, other online properties, and offline marketing materials to show that Google recognizes their company as a certified CSS partner.

Promotional incentives through CSS Partners

Partnership Incentives

Under the CSS Partner program, we are currently* offering SpendMatch discounts to merchants using CSS Partners:

New Merchant SpendMatch.

New merchant domains onboarding with a given CSS get full spend match for spend on Shopping ads for 30 days up to €500 as long as the CSS spends more than €10 in those 30 days for that merchant, the SpendMatch starts with the 11th Euro spent.

Existing Merchant SpendMatch.

For all existing merchants, Google will provide ad credits after each 30 day period. The amount of ad credits will be based on a percentage of a partner CSS's spend on Shopping ads for a given merchant during that 30 day period:

  • Any merchant with spend in a 30 day period between €500 - €2,500 gets 20% of the spend credited to that merchant's account.
  • Any merchant with spend in a 30 day period between €2,500 - €10,000 gets 25%.
  • Any merchant with spend in a 30 day period above €10,000 gets 30%, capped at €32,000 credit per 30 days.

Note: If a New Merchant would receive a greater ad credit if it were considered to be an Existing Merchant, Google will apply whichever classification is most beneficial for that merchant.

*These programs may change at any time at Google's sole discretion

Why use Comparison Shopping Partners?

Certified partners

Find certified Comparison Shopping Partners to assist you with an array of skills, from creating and optimising campaigns to feed management and strategy–all to help you stay ahead of the curve.

The right toolkit

Reach millions of potential customers through Shopping Ads each day. Comparison Shopping Partners can help you understand all of the opportunities of this exciting ad format.

Complete satisfaction

To earn their certification, Comparison Shopping Partners have completed in-depth training to learn how to help you make the most of Shopping Ads.

Want to know more?

Get all the details you need to become a Comparison Shopping Partner or Service.

Become a Comparison Shopping Partner Sign up as a Comparison Shopping Service About advertising with Comparison Shopping Services