Grow your business with Google’s CSS Partner program

Our Comparison Shopping Partner program is designed to benefit both Comparison Shopping Services (CSSs) and merchants. Comparison Shopping Partners are specially trained to help grow your business by making the most of Shopping ads.

Let’s partner up

Gain access to four benefit categories - Education, Growth, Support and Reward - to boost your CSS team’s product, industry, technical knowledge, gain access to support and optimization tools, and increase your visibility to merchants

As a Comparison Shopping Partner, you can:

  • Attract new retailers by listing your CSS in the CSS Partner Directory
  • Get the latest Shopping Ads stats, facts, insights and education via webinars, trainings events on the CSS Academy and via the CSS newsletters
  • Get the CSS Partner badge to show that you are a recognized Google CSS Partner
  • Hone your Shopping Ads skills with customized, advanced product certifications and specialization badges

Partnership tiers

Here are the different benefits for our CSS Partners. Click on the four categories below to reveal the benefits

Benefits All CSS Partners Premium Partners

Get access to our CSS newsletter, Education hub, Consumer & Retail insights and CSS insights tool

Education & Insights

Get access to our CSS newsletter, Education hub, Consumer & Retail insights and CSS insights tool

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CSS newsletter
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Education Hub Access
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Consumer & Retail Insights
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Benchmarks on request
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CSS insights tool
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Build advanced product knowledge with the annual certificattion program and showcase your expertise witht he specialization certificates in O2O, Pmax & Feeds.

Advanced Product Certifications

Build advanced product knowledge with the annual certificattion program and showcase your expertise witht he specialization certificates in O2O, Pmax & Feeds.

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Advanced Certification Program
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Participate in trainings, webinars and events to upskill CSS members around Google products, different industries and technical topics

CSS Academy: Product, Industry & Technical trainings and events

Participate in trainings, webinars and events to upskill CSS members around Google products, different industries and technical topics

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CSS Academy: Product & Industry events
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CSS Academy: Technical trainings (Tech Breakfast)
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Benefits All CSS Partners Premium Partners

Get help with setting up your CSS, get access to troubleshooting support and to CSS Center & Help Center

Getting started as a CSS

Get help with setting up your CSS, get access to troubleshooting support and to CSS Center & Help Center

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Setting up your CSS & troubleshooting support
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CSS Center
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Troubleshooting support, priority support for selected merchants & technical solutions for selected merchants

Support for your merchants

Troubleshooting support, priority support for selected merchants & technical solutions for selected merchants

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Benefits All CSS Partners Premium Partners
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Access to a dedicated account management team that continuously supports you in growing your business

Business development for your CSS

Access to a dedicated account management team that continuously supports you in growing your business

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Access to a dedicated account management team that continuously supports you in Shopping optimisation strategies for your merchants

Business development for your merchants

Access to a dedicated account management team that continuously supports you in Shopping optimisation strategies for your merchants

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Benefits All CSS Partners Premium Partners
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Listing on the external CSS Directory that shows you have the latest CSS Program expertise while helping you stand out to clients and the industry.

Listing on the CSS Parter Directory

Listing on the external CSS Directory that shows you have the latest CSS Program expertise while helping you stand out to clients and the industry.

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Listing on the CSS Partner Directory
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Get your Partner badge that you can use externally and earn additional specialization badges when you successfully complete the Advanced Certification Program to showcase your expertise in different fields to your current and new merchants.

Badges: Partner Badge & Specialization badges

Get your Partner badge that you can use externally and earn additional specialization badges when you successfully complete the Advanced Certification Program to showcase your expertise in different fields to your current and new merchants.

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Partners badge
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Specialization badges
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Inspire and motivate your teams to expand their expertise and drive success for you and your clients

Themed recognitions

Inspire and motivate your teams to expand their expertise and drive success for you and your clients

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Advanced certification program rewards & Awards
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Ready to partner with Google?

To become a Comparison Shopping Partner, please contact your Google account manager. Or register your interest here and we’ll be in touch.

Important Note: Please ensure that you have signed up as a CSS, and gone through the approval process before considering the CSS Partner Program. Please review the requirements and process here.