Grow your business with Google’s CSS Partner program

Our Comparison Shopping Partner program is designed to benefit both Comparison Shopping Services (CSSs) and merchants. Comparison Shopping Partners are specially trained to help grow your business by making the most of Shopping ads.

Discover the benefits

What is the Comparison Shopping Partners program?

The CSS Partner program helps Comparison Shopping Services (CSSs) and merchants to connect more effectively with shoppers through Shopping ads. After completing an in-depth training, CSS Partners can help to maximise the potential of Shopping ads, making access seamless for merchants.

What is a CSS?

A Comparison Shopping Service (CSS) is a website that collects product offers from online retailers and then sends users to the retailers’ websites to make a purchase. Merchants need to work with at least one CSS to begin placing Shopping ads.

Who is the CSS Partner program for?

  • Comparison Shopping Services (CSSs): Improve your Shopping ads skills, get officially certified by Google and subscribe to our incentive program as a CSS.
  • Merchants: Look for the right CSS to partner with to achieve your marketing and business goals.

For merchants: How can I benefit from the CSS Partner program?

  • Get satisfaction: Google certified CSS Partners can help you to make the most of Shopping ads.
  • Find your partner: browse through the profiles in the Partner directory to find the right partner for you.
  • Enjoy benefits: choose a CSS Partner and benefit from our currently available incentive program.

For CSS: How can I benefit from the CSS Partner program?

  • Be recognised: hone your Shopping ad skills with Google certification and earn the recognition of the CSS Partner badge.
  • Credit incentives: access our currently available incentive program for new and existing merchants.
  • Get noticed: increase your visibility to merchants by listing in the CSS Partner directory.

Qualify for CSS Partner status.

The CSS Partner badge and the Premium CSS Partner badge are granted to companies in the CSS Partner program who have qualified for Partner status. Partners who've earned either badge can add it to their website, other online properties, and offline marketing materials to show that Google recognizes their company as a certified CSS Partner.

Want to know more?

Get all the details you need to become a Comparison Shopping Partner or Service.

Become a Comparison Shopping Partner Sign up as a Comparison Shopping Service About advertising with Comparison Shopping Services