The CSS Partners program offers three tiers of participation - Participant, Partner and Premium Partner - each with its own comprehensive set of benefits and opportunities to further deepen your relationship with Google.
Get access to a range of standard benefits, which will enable you to grow, develop your Shopping Ads skills and help clients succeed
Develop a deeper strategic partnership with Google by becoming a Partner and earn the Google CSS Partner badge and a Google point of contact for support. This tier is reserved for the top 10-20% of CSSs by impression volume and a minimum of 50 active merchants.
The CSS Premium Partner tier is an exclusive program for the top 10% of CSSs, based on volume of Shopping Ad impressions and with a minimum of 50 active merchants. This tier offers additional support services and requires active engagement with their dedicated Partner Development Manager, via the commitment to an annual Joint Partnership Plan, and participation in four Quarterly Business Reviews.
| Eligibility criteria | Participant | Partner | Premium Partner |
|---|---|---|---|
| done | done | done | |
Access to the CSS Education Hub (NDA Application) |
done | done | done |
At least 50 merchants running active Shopping Ads campaigns (serving at least one impression in the last 30 days) |
done | done | |
Ranking in the top 10-20% of CSSs by volume of Shopping ad impressions |
done | ||
Ranking in the top 10% of CSSs by volume of Shopping ad impressions |
done | ||
Commitment to an annual Joint Partnership Plan and four Quarterly Business Reviews |
done |
With the CSS Partners Program badge you are able to showcase your Shopping Ads expertise to clients and stand out in the industry.
Please ensure that you have signed up as a CSS, and gone through the approval process before considering the CSS Partner Program. Please review the requirements and process here.