Discover three tiers of partnerships

The CSS Partners program offers three tiers of participation - Participant, Partner and Premium Partner - each with its own comprehensive set of benefits and opportunities to further deepen your relationship with Google.


Get access to a range of standard benefits, which will enable you to grow, develop your Shopping Ads skills and help clients succeed


Develop a deeper strategic partnership with Google by becoming a Partner and earn the Google CSS Partner badge. Participate in advanced certifications with multiple employees to also gain Specialization badges.

Premium Partner

Our CSS Premium Partner tier is reserved for the the top 25% of CSSs ranked by volume of Shopping Ad impressions they deliver on behalf of their merchants, making it the most exclusive tier of the program with additional support services.

Eligibility criteria Participant Partner Premium Partner

A CSS Account

done done done

Access to the CSS Education Hub (NDA Application)

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At least two employees CSS Certified

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At least 50 merchants running active Shopping Ads campaigns (serving at least one impression in the last 30 days)

done done

Ranking in the top 25% of CSSs by volume of Shopping ad impressions


The value of the badge

With the CSS Partners Program badge you are able to showcase your Shopping Ads expertise to clients and stand out in the industry.

Ready to partner with Google?

To become a Comparison Shopping Partner, please contact your Google account manager. Or register your interest here and we’ll be in touch.

Important Note: Please ensure that you have signed up as a CSS, and gone through the approval process before considering the CSS Partner Program. Please review the requirements and process here.