Discover three tiers of partnerships

The CSS Partners program offers three tiers of participation - Participant, Partner and Premium Partner - each with its own comprehensive set of benefits and opportunities to further deepen your relationship with Google.

Participant

Get access to a range of standard benefits, which will enable you to grow, develop your Shopping Ads skills and help clients succeed

Partner

Develop a deeper strategic partnership with Google by becoming a Partner and earn the Google CSS Partner badge. Participate in advanced certifications with multiple employees to also gain Specialization badges.

Premium Partner

Our CSS Premium Partner tier is reserved for the the top 25% of CSSs ranked by volume of Shopping Ad impressions they deliver on behalf of their merchants. - making it the most exclusive tier of the program with additional support services.

Eligibility criteria Participant Partner Premium Partner

A CSS Account

done done done

Be a member of CSS Education Hub (NDA Application)

done done done

At least 2 employees CSS Certified

done done

Minimum number of active merchants uploaded in your CSS MCA

100

100

The top 25% of CSSs ranked by volume of shopping ad impressions they deliver on behalf of their merchants

done

The value of the badge

With the CSS Partners Program badge you are able to showcase your Shopping Ads expertise to clients and stand out in the industry.

Ready to partner with Google?

To become a Comparison Shopping Partner, please contact your Google account manager. Or register your interest here and we’ll be in touch.

Important Note: Please ensure that you have signed up as a CSS, and gone through the approval process before considering the CSS Partner Program. Please review the requirements and process here.