Nov 3, 2022
Fietsenstunt is one of the biggest Merchants in the Benelux selling bikes and cycling accessories, both offline and online. This year Fietsenstunt observed a significant boost in business growth while using Shoparize’s CSS Managed Service.
The Challenge
Fietsenstunt was this year focusing on expanding their online store sales. Despite of significantly improving user experience on website Fietsenstunt’s ambition was to further improve product feed, conversion rate and campaign performance.
The Approach
Shoparize helped Fietsenstunt with their product feed strategy by expanding their inventory with best selling products. Shoparize implemented conversion tracking for Fietsenstunt’s shopping campaigns, shared competitiveness insights and suggested the optimal CPA to reach Fietsenstunt’s performance KPI.
The Results
As a consequence of the feed, campaign and price competitiveness optimization Fietsenstunt’s business performance increase with 250% while keeping shopping ads impressions and volume stable. Currently both parties are working on other topics, such as increasing performance on local searches and store visits with Local Inventory Ads (LIA).
- 2.5x Increase in conversion/revenue
- 250% increase in conversion rate
- 20% increase in CTR%
"Working with Shoparize CSS managed service helped us to improve our Shopping Ads performance, advertise in a risk-free way and outsource our campaign management. Furthermore Shoparize is helping us with our overall online marketing strategy to stand out in the competitive cycling industry." - Sander Kolenberg, Commercial Director, Fietsenstunt.nl