CSS PLA rejuvenates Shoparize.com with 25x growth in traffic

Having a viable unique sales channel for our partners was a long time goal for the Shoparize, but with the new powerful Google Ads campaign type specifically designed for the CSSs this dream just became a reality.

Results
  • 25x growth in monthly visitors
  • +20% increase in Customers engagement rata

The Challenge

Building Shoparize.com (Price Comparison website) into viable sales channel exclusively available for our partners.

The Approach

First step was setting technical foundation to have a powerful search engine which can reliably process user queries and return relevant results. Second step was improving User experience by updating design and adding new features demanded by customers and industry best practices. Last step and most important one was starting CSS Product Listing Ads - the new campaign type provided by Google exclusively for CSSs. To successfully utilize this tool we build completely new integration to supply products to the Google and created absolutely new operational framework to be able to achieve desired results and to scale the operations on multiple markets for ever growing number of Customers.

The Results

Result completely surpassed our expectations! We managed to achieve incredible 25 fold growth in the number of monthly visitors and even more importantly in a business viable way.

Thanks to the close day by day collaboration with Google CSS and Product teams we managed to implement and scale this new product in extremely short timelines and with exceptionally high quality.Dirk Verburg, CEO, Shoparize CSS