Working with a great brand such as AO.com proved a perfect test case for our CSS CPA service. By maintaining a close dialogue throughout, we were able to show how Genie Shopping Network drives additional and significant sales volume without driving up a retailer’s own costs via Google Shopping in the auction. Jo Underhill, Head of the CSS project at GSN
The results demonstrated the effectiveness of Genie Shopping’s consultative CPA service, showing an increase in revenue of 263%; significantly increased category impression share; and an influx of new quality customers.
As a registered CSS Partner running a host of long-established comparison shopping sites, Genie Shopping combines a deep understanding of its customers’ objectives and award-winning feed management tools to ensure only the highest quality conversion traffic is directed to its merchants.
The CSS works to bring incremental sales to Google Shopping results, only taking commission on the sales it drives.
Genie Shopping used a managed service for AO, with advanced solutions for bid management – CPA bidding – ensuring AO’s existing Google Shopping CPCs didn’t increase and their new Shopping ads didn’t compete in the auction against AO’s existing Google Shopping campaigns.
Revenue results showed that sales and impression share were successfully increased without negatively impacting AO’s original campaigns. And Genie Shopping demonstrated the potential of running Shopping ads through a CSS to drive incremental sales on a CPA basis.
Genie Shopping has become a trusted partner for AO.com due to their consultative approach and ability to deliver results. Genie has rapidly become one of our top performing affiliates and continues to drive great value for our business Graham Murray, Affiliate and Partnerships Manager at AO.com.
The project was an ideal test case, and AO and Genie Shopping are still working together: “Genie has rapidly become one of our top performing affiliates and continues to drive great value for our business,” affirms Graham Murray, Affiliate and Partnerships Manager at AO.com.