The Challenge
Large catalog advertisers struggle with optimizing and managing product data, dynamic inventory, and precise segmentation in Google Shopping - and other channels. Although Channable offers most solutions for these challenges, our customers still needed additional CSS tools for full support. Our challenge was to streamline this workflow.
The Approach
Channable's Google end-to-end solution meets the diverse needs of our clients, from feed management to performance-based segmentation and advanced PPC solution. With the launch of our CSS, we took our offering a step further: Channable offers a seamless experience across CSS, feed management, product level insights, text ads, shopping ads, and PMax campaigns. In 2024, we introduced several innovations: Product group segmentation based on performance & first-party data. A PMax solution with embedded dynamic Image Editor, empowering advertisers to create asset groups and manage assets at scale.
The Results
Within the first 6 months, 1,300 merchants connected to Channable's CSS, reaching more than 2 billion impressions and doubling impression numbers monthly. Channable’s 10.000 customers are now able to scale their presence across Google’s network with on average 5 different Google product connections per account.
Launching our CSS has been a game-changer, not just for Channable, but for our customers as well. By providing a complete Google shopping solution, we’ve helped businesses to grow faster and more efficiently. We’re incredibly proud of the milestones we’ve achieved in such a short time and are excited to continue driving innovation in this space.Rob van Nuenen, Founder & CEO Channable