The Challenge
Partnered with Twenga since 2029, the client’s main objectives are to increase their market share by 15% over the coming years. Due to tight supply chain costs, the client needed to generate incremental sales through their various marketing channels with high efficiency. In parallel , they needed to Increase the visibility of a strategic segment of products and improve consideration.
The Approach
Twenga integrated a custom algorithm tailored to PcComponentes’ needs, involving data analysis, manual optimizations, and continuous adjustments to maximize traffic acquisition and visibility, particularly for high-margin product segments. The algorithm leveraged historical data to improve bidding decisions and campaign performance, while focusing on untapped opportunities in the long tail catalogue.
The Results
PcComponentes achieved a 66% increase in sales, a 1.39 pp improvement in conversion rates, and a 65% rise in average order value, significantly enhancing their advertising efficiency and market presence. Increase in CPA by +0.44pp with emphasis on product verticals of greater interest to the client.
The collaboration with Twenga has transformed our presence on Google Shopping Ads. Thanks to their advanced predictive algorithm, we have seen a significant increase in our sales and a very positive return on investment. Twenga manages our campaigns with precision, optimizing their bids and leading to a +50% increase in sales since 2021, focusing on categories we are interested in promoting. We will continue to trust Twenga for our online promotion strategies, both with their CSS and the price comparison tool.Nuria Ardiaca, Head of Affiliate Marketing