After Google launched the Comparison Shopping Partner programme, Stylight was quick to join. Using Shopping ads to promote partners’ products, Stylight used Shopping ads to display a photo, title, and price alongside the name of the partner.
At first Stylight advertised products from just a handful of fashion shops in the German market. As the team began to see upticks in terms of traffic and revenue for these campaigns, they opted to expand Shopping campaigns step by step to several other European markets where Stylight is live.
Four new markets – the UK, Austria, Switzerland, and France – went live in February 2018, producing great results in a matter of months. For instance, in May and June these markets saw a 334% increase in impressions and 288% increase in clicks for Stylight compared to March and April.
Bolstered by the encouraging results, we expanded Shopping ads to even more markets. We also saw potential beyond the fashion vertical and decided to expand to the home and living sector. Jasmina Krpic, Head of Performance Marketing, Stylight–
Extending the approach to the home and living sector in Germany produced a 109% jump in impressions and 111% increase in clicks month over month in that market. Next, they extended into the beauty vertical, so today, Stylight runs Shopping ads for partner shops in 12 markets across fashion, home and living, and beauty.
After being featured on Google’s Comparison Shopping Partner portal, we were approached by merchants who explicitly asked us to advertise their products on Shopping ads. Ann-Kathrin Stanek, SEA Manager, Stylight–
Overall, the traffic being sent to partners from Stylight’s domains is on the rise, up 9% year on year.