Stylight bolsters traffic to partners’ sites by 9%

Stylight is a comparison shopping service (CSS) that helps millions of people around the world search for and find fashion and design products. By enabling shoppers in 17 countries to compare the prices of over 30 million items and find the best deals, Stylight aims to drive new customers and sales on the websites of its 1,200-plus brand and retail partners.

About Stylight
  • Search engine for fashion and design products
  • Founded in 2008
  • Headquarters in Munich
Goals
  • Grow reach
  • Increase traffic and sales on partners’ online shops
Approach
  • Joined Comparison Shopping Partner program
  • Advertised partners’ products using Shopping ads
Results
  • In the fashion sector, Stylight increased impressions by 334% and clicks by 288% period on period in four test markets
  • In the home and living sector, increased impressions by 109% and clicks by 111% month on month in German market
  • Overall traffic to partners increased by 9% year on year

After Google launched the Comparison Shopping Partner programme, Stylight was quick to join. Using Shopping ads to promote partners’ products, Stylight used Shopping ads to display a photo, title, and price alongside the name of the partner.

At first Stylight advertised products from just a handful of fashion shops in the German market. As the team began to see upticks in terms of traffic and revenue for these campaigns, they opted to expand Shopping campaigns step by step to several other European markets where Stylight is live.

Four new markets – the UK, Austria, Switzerland, and France – went live in February 2018, producing great results in a matter of months. For instance, in May and June these markets saw a 334% increase in impressions and 288% increase in clicks for Stylight compared to March and April.

Bolstered by the encouraging results, we expanded Shopping ads to even more markets. We also saw potential beyond the fashion vertical and decided to expand to the home and living sector. Jasmina Krpic, Head of Performance Marketing, Stylight

Extending the approach to the home and living sector in Germany produced a 109% jump in impressions and 111% increase in clicks month over month in that market. Next, they extended into the beauty vertical, so today, Stylight runs Shopping ads for partner shops in 12 markets across fashion, home and living, and beauty.

After being featured on Google’s Comparison Shopping Partner portal, we were approached by merchants who explicitly asked us to advertise their products on Shopping ads. Ann-Kathrin Stanek, SEA Manager, Stylight

Overall, the traffic being sent to partners from Stylight’s domains is on the rise, up 9% year on year.