The challenge
Partnered with Twenga since 2029, the client’s main objectives are to increase their market share by 15% over the coming years. Due to
tight supply chain costs, the client needed to generate
incremental sales through their various marketing channels with high efficiency. In parallel , they needed to Increase the visibility of a strategic segment of products and improve consideration.
The approach
Twenga integrated a custom algorithm tailored to PcComponentes’ needs, involving data analysis, manual optimizations, and continuous adjustments to maximize traffic acquisition and visibility, particularly for high-margin product segments. The algorithm leveraged historical data to improve bidding decisions and campaign performance, while focusing on untapped opportunities in the long tail catalogue.
The results
PcComponentes achieved a 66% increase in sales, a 1.39 pp improvement in conversion rates, and a 65% rise in average order value, significantly
enhancing their advertising efficiency and market presence.
Increase in CPA by +0.44pp with emphasis on product verticals of greater interest to the client.
