Ready to partner up?

CSS Partners Program Credentials

Look out for badges that showcase a partner's engagement with the Partner Program and commitment to upskilling.
Service Model

Select how you want to work. You can maintain full control with a self-service setup, or let an expert manage your strategy through a managed service. Many partners also offer hybrid models tailored to your specific needs.
Pricing Model

Choose a service pricing type to suit you. Regardless of the model they offer you, all CSSs have access to the same features, including conversion reporting and Google's auto-bidding tools.
Industry Knowledge

Ensure potential partners understand the unique pressures and opportunities you juggle, such as seasonal fashions or pharma regulations.
Tech Stack

Take time to understand a potential partner's preferred tools, such as proprietary bidding reporting, AI utilization or standard Google tools usage.
Countries and Language Served

Make sure partners speak your language and service all markets you want to advertise within.

Maximize Market Coverage

Multiple CSS partners can help your products reach a broader audience across the entire Shopping ads landscape with no CPC cannibalization.
Reduce Business Risk

A multi-CSS strategy offers a potential safety net, ensuring your ads stay live, and helping even if one provider faces issues.
Diverse Expertise & Tech

Every CSS uses different technologies and strategies. By diversifying, you benefit from the best of all worlds.
Incremental Growth

Multiple partners capture different segments of traffic, often winning auctions a single partner might miss, which can lead to better results without increasing your CPCs.