Already a Participant and want to level-up?
The CSS
Partners Program
Becoming a Google CSS partner gives you access to expert training, strategic insight, and technical support. Together, you can deliver effective Shopping ads, elevate client results, and stand out in a crowded market.
The partnership tiers
Three tiers of partnership. Three ways to grow your business.
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Participant
Just starting out? This tier can support any CSS looking to scale.
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Partner
Already established? This tier provides support for a CSS managing at least 50 merchants.
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Premium Partner
This tier offers specialist support, suitable for a top-performing CSS.
The benefits
As a Participant
Product education and certifications
Build product knowledge through live and on-demand training, earn certifications, and improve your technical implementation.
Cutting-edge tips and testing
Ensure you’re always up to date, with access to the latest Shopping ads product innovations and features. You’ll get a weekly CSS newsletter straight to your inbox.
CSS program support and Merchant Center support
Get the most of your participation with CSS Help Center and Google Merchant Center Help.
As a Partner
You'll get everything Participants get, plus:
Consumer and retail insights
Access valuable data on shopping consumer behavior and the latest market trends through the CSS Education Hub.
CSS partners directory and exclusive badge
You'll feature in our CSS partners directory and be able to stand out and showcase your expertise with the CSS Program Badge.
Google Point of Contact for Support
Get support with a direct line to your very own Google point of contact.
As a Premium Partner
You'll get everything Partners get, plus:
Executive experiences
Get access to invitation-only events, like executive roundtables with industry leaders and tailored business coaching.
1:1 Partnership Plans
Turn support into true collaboration with a strategic Partner Development Manager, who will work with you to develop Joint Partnership Plans and Quarterly Business Reviews.
Earn a Spotlight Award
Participate in the CSS Spotlight Awards and motivate your team by showcasing their successes in a featured case study.
The value of the badge
With the CSS Partners Program badge you are able to showcase your Shopping Ads expertise to clients and stand out in the industry.
Requirements
Each tier is designed to suit CSSs at different levels.
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Participant
You’re part of the CSS program.
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Partner
Everything a Participant needs, plus:
- Have at least 50 merchants running active Shopping Ads campaigns (serving at least one impression in the last 30 days).
- Rank in the top 20% of all CSSs by volume of Shopping Ad impressions in your region.
- Have at least 50 merchants running active Shopping Ads campaigns (serving at least one impression in the last 30 days).
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Premium Partner
Everything a Participant and Partner needs, plus:
- Rank in the top 10% of all CSSs by volume of Shopping Ad impressions in your region.
- Have a commitment to an Annual Joint Partnership Plan (JPP) and participation in four Quarterly Business Reviews (QBRs) with Google.
- Rank in the top 10% of all CSSs by volume of Shopping Ad impressions in your region.
Why wait?