Jump to Content

Guidance to get you started on Google

Find the answers and support you need to make the most of the CSS program and Google Merchant Center, whether you’re just getting started or learning how to better manage your merchant’s accounts.

The CSS Help Center is your one-stop shop for all questions.

Please log in with your registered email before contacting support

Open CSS Help Center

Account Management

Guidance on using CSS Center to manage Merchant Center accounts, view performance data, and control user access.

Program Requirements

Detailed information on CSS program requirements, including minimum standards and prohibited practices.

Ad Setup & Policies

Instructions on setting up and managing CSS Product Listing ads and adherence to Shopping policies.

Troubleshooting

Resources to identify and resolve issues within their merchant portfolios.

The Google Merchant Center Help acts as the technical bridge between retailers
and Google.

Please log in with your registered email before contacting support

Open Merchant Center Help

Troubleshooting

If products are disapproved or an account is suspended, the CSS accesses the Help Center and the GMC interface to diagnose the issue and file appeals on the merchant's behalf.

Technical Setup

CSSs often manage the "Multi-Client Account" (MCA) structure, which allows them to see aggregate data and fix feed errors across multiple merchants.