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Growth built on trust: How Productcaster Partnered with Major Retailers

Productcaster has utilized the CSS program to develop a specialized 'Third Way' approach that prioritizes consultative management. By investing structurally in proprietary technology and talent with real-world retail experience, Productcaster has secured long-term partnerships with Europe’s largest retailers.

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Apr 21, 2026
2-MINUTE READ
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CSS Partners Program Editorial Team

The challenge

Logo: Productcaster
productcaster.com
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Primary Marketing Objective
Expand partnership reach within the Top 500 Retailers

Be recognized as experts in retail CSS

Within the enterprise segment in CSS program countries, retailers often manage high-volume, multi-market inventories that require specific technical and consultative support. Productcaster identified an opportunity to offer a valuable alternative CSS model, by combining technical sophistication with human expertise, to provide an effective solution for addressing complexities at scale.

The approach

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Featured Product Areas
ProductMaximiser

FeedManager

ProductTester

Productcaster executed a long-term investment strategy focused on three pillars:

  • Transparent Business Model: They implemented a fixed-fee partnership model, focusing on the delivery of expertise and technology to provide retailers with clear operational visibility.
  • Human Capital Strategy: Productcaster made a structural investment in a Hull-based HQ to build a stable, retention-focused workforce. This allows them to provide a specialized service and deep retail expertise to FTSE 250 clients.
  • Tech Investment: To drive marginal gains, they developed a proprietary tool suite (ProductMaximiser, FeedManager) to enable bespoke optimization for complex inventories, and improve the relevance of ads surfaced to users.

The results

Productcaster’s CSS-first strategy has delivered multi-year business expansion:

  • Market Adoption: Increased adoption among Europe’s 'Top 500' retailers by 85% (growing from ~20 to 37 clients since 2022).
  • Client Expansion: Onboarded 103 new accounts in 2025, including two top-5 global CPGs, alongside a 26% improvement in Net Promoter Score.
  • Operational Scale: Achieved 18% H1 2025 revenue growth, driven by stable service and licensing fees rather than ad-market volatility.

Tracking our progress

85%

Increased adoption among Top 500 Retailers

103

New enterprise accounts onboarded in 2025

26%

Improvement in Client NPS (Net Promoter Score)

We built Productcaster as a 'Premium' partner because retailers demand integrity and expertise, not just a platform. The CSS program enabled us to build a sustainable business, that secures global contracts based on the demonstrated performance of our technology and people.
— Martin Corcoran
CEO, Productcaster