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Shoparize: Engineering Performance-based Infrastructure for Merchant Growth

Shoparize used the CSS program to become a key partner for growth, using an alternative CPA model to remove financial challenges for scalable merchant growth.

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Mar 09, 2026
2-MINUTE READ
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CSS Partners Program Editorial Team

The challenge

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shoparize.com
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Primary Market Objective
Drive sustainable revenue growth

In markets where the CSS program is available, the e-commerce landscape presented a paradox: rising demand versus high challenges, specifically capital costs and technical fragmentation. Operating as a CSS since 2013, supporting thousands of active merchants across the Benelux region and other CSS program countries, Shoparize utilized the CSS program to evolve into a structural enabler, removing upfront financial challenges for merchants through a performance-based CPA model.

The approach

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Featured Product Areas
Shopping Ads

Democratizing market access by altering the financial dynamics of engagement:

  • Performance-based CPA infrastructure: Shoparize's proprietary technology manages Shopping campaigns and invests the ad budget upfront, meaning marketplaces, resellers, and brands pay only when a sale is generated.
  • Local campaign management: Shoparize's local teams manage performance-driven campaigns across 21 European markets. Account managers handle feed optimisation, campaign segmentation, and performance reviews with regional market expertise.
  • Data-Driven Resilience: Shoparize invested in proprietary automation to provide data-backed insights, ensuring operational stability.

The results

Participating in the CSS program, Shoparize secured sustainable structural growth:

  • The performance-based CPA model drove 110% YoY turnover growth in 2025, reflecting a consistent growth trajectory driven by performance-based results.
  • Shoparize achieved 120% YoY growth in products promoted in 2024, necessitating significant investment in technical infrastructure and specialized teams to manage millions of new SKUs.
  • Lowering upfront capital barriers, meaning merchants can efficiently expand without upfront budget risk.

Tracking our progress

110%

YoY growth in gross merchandise value for merchants

120%

YoY Product Inventory Growth

25K

Growth to over 25K active merchants across Europe

The CSS program creates a performance -driven environment where success is defined by measurable results. By combining Google's infrastructure with our execution, we are able to efficiently deliver performance-based outcomes for merchants: if they don't sell, they don't pay. This model delivers structural value, proving the CSS program is a vital engine for competitive e-commerce in these CSS program countries.
— Dirk Verburg
UK Partnerships Lead, Ebay