Path to Premium
At every stage of your CSS journey, we provide the resources, guidance, and support you need to grow.
From Participant to Partner
Scale your merchant base
Expand your merchant base to reach at least 50 active merchants running Shopping ads (serving at least 1 impression in 30 days). This signals that your infrastructure is already battle-tested and ready to go.
Focus on volume
The higher tiers are Shopping ad Impression Volume percentage-based, so now is the time to focus on optimizing campaigns to break into the top 20% impression share.
Increase impression share
Deepen your campaign optimization to increase your impression volume and hit the top 10% program threshold.
Upskill for authority
Build credibility by certifying your team with advanced training. Demonstrating deep product expertise helps position your business as a trusted industry leader.
How the tier increase works
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How we track your progress
Internal dashboards track your active merchant counts and impression share to ensure you receive the correct support for your current scale.
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The review process
Annually, we conduct a formal review to verify which requirements are being met. Most metrics rely on a rolling 30-day window that you must sustain, meaning a single-day spike will not trigger an upgrade.
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Moving up or down a tier
Status adjustments occur only after the formal annual review. To respect your time, we will only contact you if your tier changes. No notification is sent if your status remains the same.
